Gaming is big business. On 29 April 2008 a British-produced game, Grand Theft Auto IV, took the title of the most successful entertainment release in history. Within 24 hours, GTA IV had grossed $310m – comfortably more than history’s most successful book (Harry Potter & The Deathly Hallows, at $220m in 24 hours) and its most successful film (Spider-Man 3 at $117m).

The following year of 2009 according to Tom Chatfield, “…will go down in history as the point at which the UK videogames industry pulled decisively away from cinema, recorded music and DVD sales to become the country’s most valuable purchased entertainment market, with combined software and hardware sales topping the £4bn mark for the first time: more than DVD and music sales combined, and more than four times cinema box office takings.” Tom Chatfield, The Observer, 27 September 2009.

Since then gaming has dominated the entertainment industry…